
Report: 82% of mobile game devs say reward-based UA outperforms traditional channels
82% of mobile game developers say reward-based user acquisition outperforms traditional marketing channels. This is according to Almedia’s Rewarded Returns report conducted by Atomik Research, which surveyed 502 developers in the US and UK. Reward-based UA strategies see players access games on alternative storefronts, before being recompensed with rewards such as Amazon vouchers for completing…